Brand Safety

Challenge.

Auto brand was unwilling to advertise during local news against segments due to risks of automobile crash or unsafe road reporting that would lead to poor brand affiliation.

Netra's Solution.

Broadcaster implemented Netra’s live streaming solution to flag any segments containing auto crash or highway safety in real time to insure that the advertiser was blocked from advertising in that segment..

Result.

With the guarantee of brand safety during news coverage, the broadcaster was able to increase its revenues by 16% from the auto advertiser for one campaign for offering brand safety in real time.

15% Increase in spend

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