Major CPG Brand Pays 13% more to Broadcaster for on-demand context
With live sporting events being cancelled, a CPG brand sought to re-allocate its sports budget and proposed to broadcaster very specific contexts to represent their brand.
Netra generated the context for each program segment to satisfy the bespoke needs of the CPG campaign
With micro targeting and hyper focused contextual matching, the brand increased its spend 13%
increased spend by 18%