Sponsorship Brand Metrics

Challenge

In stadium brand sponsor only had high level TV viewership metrics, and no way to quantify the value of its sponsorship on brand metrics.

Netra's Solution

Netra provided the exact location, time and prominence of the brand logo throughout the game. Netra also provided details on logo appearance during critical moments of the game when audience engagement was highest.

Results

Based on the Netra’s data, the brand quantified an 18% increase in brand KPIs and justified its sponsorship budget.

18% Increase in brand KPIs